Turning Boulder City's iconic bighorn sheep into playful, recurring mascots — from Hemenway Park to the Vegas Strip and back again.
"Boulder City's famous bighorn rams act as mischievous, silent mascots who wander through town and beyond, visually editing, exploring, and reacting to Boulder City life in funny, local, and memorable ways."
Storyboards, prompts, captions & footage
The complete guide — 108 ideas across 16 categories. DAM→RAM wordplay, character rules, Vegas adventures, local business partnerships, events, and Jill's Chamber-approved picks.
Two rams at a wine tasting — "The Taster" gets wobbly, his buddy "The Designated Ram-mer" nudges him home. Storyboard + AI video.
Wordplay, situational captions, Ram Rules, event lines, Vegas jokes — organized by scenario.
6 production-ready prompts for Kling, Runway, Sora — plus the hybrid approach for perfect text.
Real footage from Hemenway Park — a ram casually grazing while someone sets up nearby. The Best DAM Podcast meets its biggest fan. 39-second clip.
A ram in a harness dangling off the face of Hoover Dam — the original high-scaler. Binocular-view effect. Straight from Jill's suggestion to make the dam part of the character universe.
The rams hit the highway — a biker gang of bighorn sheep in leather jackets cruising through the desert on motorcycles. 19-second AI-generated spot.
Real bighorn ram footage — strolling across the green with Lake Mead behind. Raw footage for social content.
Every angle covered
108 concepts across every category — browse the Master Creative Brief for the complete list.
Keep the rams consistent across all content