🧠 Core Concept
The One-Line Pitch
"We're turning Boulder City's rams into playful, recurring mascots who wander from Vegas to Hoover Dam to local events, creating visual jokes that connect DAM, RAM, and Boulder City culture."
Why This Works
Boulder City is known for two iconic things: Hoover Dam and the bighorn sheep of Hemenway Park. The town already brands everything as "Best DAM ___" — and the word DAM is one stroke away from RAM. The rams become mischievous local editors who keep "correcting" the branding. It's visual, it's family-friendly, and it's infinitely repeatable.
For the Video Team
"We're turning Boulder City's rams into a playful mascot who edits 'Best DAM' into 'Best RAM' as a recurring visual joke to promote the local events calendar."
The ram is a character, not just an animal. He's a mischievous local, a proud Boulder City resident, a silent editor. The ram never speaks. The humor is physical and visual. The joke must work without sound.
🔠 DAM → RAM Wordplay
The letter D becomes R by adding two small strokes. The ram does this with his horn, a hoof, chalk, or by headbutting the sign. Simple, repeatable, instantly recognizable.
The ram is always the one who "fixes" it.
Props That Sell the Joke
📸 Rams as Tourists
Highly shareable — the rams explore their own town like visitors.
Caption vibe: "Even the rams needed a map."
🏪 Rams at Local Businesses
Gold for merchant partnerships — local shops will WANT to share these.
Coffee & Food
Retail & Shops
Services
🌳 Rams in the Park
Reinforces the real-world Hemenway Park ram connection.
🧑 Rams Doing Human Things
Absurd but wholesome. One human behavior per scene — keep it subtle.
🎉 Rams at Events
The event promotion engine — perfect for SpringJamboree.com and the events calendar.
Caption: "Even the rams showed up."
🌙 Rams & the Night Sky
Boulder City has amazing dark skies. Unique + beautiful content.
🏊 Rams at Lake Mead
Unexpected = funny. Rule: No fully swimming rams — just awkward curiosity.
😎 Rams as Locals
Insider humor — for the people who actually live there.
Caption: "Locals."
🎰 Rams in Las Vegas
Fish-out-of-water comedy — highly shareable because it breaks expectations.
Tone: They do not belong here — and they know it.
🚌 The Bus Home
The perfect transition gag — ties Vegas back to Boulder City every time.
People in Vegas staring at rams like: "How did THESE guys get here?!"
Rams shrugging — they have no idea either
Rams boarding a bus labeled "Boulder City"
Ram holding a bus ticket in its mouth
Bus driver giving the ram a look
Rams sitting politely on a bus seat, looking out the window
Bus pulling away from Vegas skyline toward the desert
Punchline: "They're heading home."
🏔️ Rams + Hoover Dam
Where DAM / RAM wordplay shines hardest. Core brand DNA.
Hoofer Dam / Hoofer Ram
📷 Ram Cam
Modern twist — works for website headers, social stories, livestream-style loops.
Text overlay: "Ram Cam: Live from Boulder City"
📅 Rams + Calendar
Ties everything back to the events calendar subtly.
🤫 Meta Jokes
Rewards repeat viewers. Very shareable.
Ram stares at camera like: "You saw nothing."
Ram editing signs over and over — it's compulsive now
People try to fix signs back to "DAM" → ram immediately fixes them to "RAM" again
Ram crossing out "DAM" everywhere with a checklist
📋 Character Rules
Keep these consistent across all content so the rams feel like real characters.
Always
- Curious, confident, and calm
- Humor is visual first
- Rams never talk
- Feels local, not cartoonish
- Joke works without sound
- Word change is visually clear
- Ram feels intentional, not random
- Keep it short, clean, loopable
- Boulder City must feel real
Never
- No chaos or slapstick
- No talking animals
- No explaining the joke in text
- No cheesy sound effects
- No generic desert — must be Boulder City
- No cartoonish animation
- No over-the-top reactions
🔁 Series Formats
Same format, new setting, new punchline. Easy to plan and produce.
⭐ Jill's Picks — Chamber-Approved
These ideas were explicitly highlighted, expanded, or suggested by Jill Rowland-Lagan, ACE — CEO, Boulder City Chamber of Commerce & Nevada Welcome Center. They have direct buy-in and should be prioritized for early execution.
💡 "HouseRams of Boulder City" 😂
Jill's reaction to the whole concept — a play on Real Housewives. She sees this as a recurring, personality-driven, episodic series, not just ads. This is a green light for building named ram characters with distinct personalities: the calm one, the judgmental one, the curious one, the "local" one.
"HouseRams of Boulder City might be the best accidental title yet."
Businesses Pay for Ram Visits
Rams featured inside or outside specific shops. "Ram Visit" becomes a promotable, sponsorable asset. Jill explicitly noted monetization and partner buy-in — this turns the Rams into a Chamber revenue tool.
Rams + QR Code Confusion
Ram staring at a QR code sign, completely confused. Ram tilting head while scanning. Ram watching other rams scan the same QR code. Ties directly into modern visitor behavior, wayfinding, and Chamber tech initiatives.
Rams Watching the Ram Cam
Rams watching the City Ram Cam on their phones. Ram blocking a live city camera feed. Ram adjusting the camera angle. Jill directly referenced Ram Cam — signaling interest in a recurring, branded live-cam or content hook. Could become a permanent Boulder City feature.
Best DAM Wine Walk → Designated "Ram-mer"
Rams attending the Wine Walk with a designated "Ram-mer" (not driver). Rams holding wine glasses carefully. Direct tie to a known Chamber event with sponsorship potential. Meme-ready. Top-5 pilot idea.
"Ram Rules" (Vanderpump Rules Play)
A tongue-in-cheek rulebook for Rams. "Ram Rule #1: Rams never explain the joke." "Ram Rule #2: Rams fix DAM signs." Creates a branded framework and ongoing content format.
Caption-Driven Vegas Humor
Jill added her own joke extensions: "What came first… the RAM or the DAM?" and "Why did the ram cross the road?" Confirms the Vegas angle resonates and caption-based humor is welcome.
"Herd Mentality"
Caption for rams waiting in line — "Herd mentality." Perfect double meaning: sheep following the herd + the human behavior of lining up. Works as a standalone caption or recurring tag.
Boulder City Express Bus
Use the real Boulder City Express bus that already exists. Rams boarding it. Driver pointing to the sign on the bus door telling rams to wipe their feet before boarding. Rams sitting politely on bus seats. Grounds the joke in real infrastructure and promotes regional access.
Hoover Dam as a Character
Animate the Dam itself with arms and legs. Ram shaking hands with an animated dam. Ram acting as a high-scaler on the canyon wall. Jill is explicitly open to personification and expanding beyond just the Rams.
Rams as Traffic & Event Directors
Ram wearing Boulder City sash. Ram holding a spinner sign directing traffic to events. Ram at a stoplight pointing people toward activities. Reinforces the Rams as officially unofficial city ambassadors.
What This Means
When someone jumps to a show-style name like "HouseRams," it means she sees series potential, recurring characters, and followable content — not a one-off campaign. You're not pitching anymore — you're co-building. These ⭐ ideas are your safest bets for pilot videos.
Internal Working Titles
🐏 The Pitch
"We're using Boulder City's famous rams as playful mascots to highlight local businesses, events, and attractions in a fun, shareable way — building a city character universe that promotes everything from the events calendar to SpringJamboree.com."