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Recurring Series Concept

D R A M

Boulder City's most wanted editor strikes again. The rams keep "correcting" every "Best DAM" sign in town — scratching two lines on the D to turn it into R. It's not vandalism. It's a rebrand. 🐏✏️

The Visual Trick

The letter D becomes R by adding two small strokes — the leg of the R. The ram does this with his horn, a hoof, a piece of chalk, or by headbutting the sign. Simple, repeatable, instantly recognizable.

DAM → RAM
Two strokes. One rebrand.

Episode Ideas

Each video follows the same formula: Ram finds a "DAM" sign → transforms it to "RAM" → walks away proud. Same gag, different settings — easy to produce as a series.

Episode 1

Best RAM Events Calendar

BEST DAM EVENTS CALENDAR → BEST RAM EVENTS CALENDAR

Ram walks past a community bulletin board, stops, scratches the D with his horn. Steps back to admire his work. Trots away confidently. Golden hour, Hemenway Park.

Episode 2

Best RAM Podcast

THE BEST DAM PODCAST → THE BEST RAM PODCAST

Ram sneaks into the podcast studio. Finds the logo on the wall. Headbutts it — the D cracks into an R. Nods approvingly. Sits down and puts on headphones.

Episode 3

Best RAM Wine Walk

BEST DAM WINE WALK → BEST RAM WINE WALK

Ram at the wine walk sees the banner. Casually leans his horn against the D, scrapes down. Takes a sip of wine to celebrate. Ties into the existing Wine Walk storyboard.

Episode 4

RAM Short Film Festival

DAM SHORT FILM FESTIVAL → RAM SHORT FILM FESTIVAL

Ram in a movie theater seat. Looks up at the marquee. Sneaks up during the credits and fixes it. Audience doesn't notice. Ram does a slow proud walk back to his seat.

AI Video Prompts

Copy these directly into Kling, Runway, Sora, or any AI video generator. The key is being very explicit about the text transformation and the ram's personality.

Context Prompt (use with every generation)
Setting: Boulder City, Nevada — a charming desert town near Hoover Dam and Lake Mead. The town mascots are bighorn sheep (rams) that roam freely through Hemenway Park. The town uses "Best DAM" as a play on Hoover Dam in their branding (Best Dam Podcast, Best Dam Wine Walk, etc.). The comedy concept: A mischievous bighorn ram keeps changing "DAM" to "RAM" on signs and posters by scratching two extra lines on the letter D to turn it into R. The ram acts casual and proud about this "correction."
Episode 1 — Calendar Sign
A photorealistic bighorn ram with large curved horns stands on a sunny sidewalk in a small desert town. He faces a community events bulletin board. A colorful poster reads "THE BEST DAM EVENTS CALENDAR" in bold block letters. The ram reaches up and scratches the letter D with the tip of his horn, adding two small diagonal strokes that transform the D into an R. The sign now reads "THE BEST RAM EVENTS CALENDAR." The ram steps back, tilts his head admiringly at his work, then trots away confidently. Warm golden hour desert lighting, Lake Mead visible in the background. 8 seconds, cinematic, slight humor.
Episode 1 — Chalkboard Version
A photorealistic bighorn ram stands in front of a sidewalk chalkboard sign outside a small-town chamber of commerce office. The chalkboard reads "BEST DAM EVENTS THIS WEEK" in white chalk with colorful event listings below. The ram picks up a piece of chalk with his hoof and carefully draws two small lines on the letter D, turning it into an R. It now reads "BEST RAM EVENTS THIS WEEK." He drops the chalk, looks directly at camera with a satisfied expression, and walks off frame. Desert town setting, warm afternoon light.
Episode 2 — Podcast Studio
Interior of a cozy podcast recording studio. A large logo on the wall reads "THE BEST DAM PODCAST" in bold letters. A bighorn ram sneaks in through the door, looks around cautiously, then headbutts the logo on the wall right where the D is. The impact adds two crack lines that make the D look like an R. The sign now reads "THE BEST RAM PODCAST." The ram nods approvingly and sits down in the podcast chair, putting on headphones. Warm studio lighting, microphones on the desk.
Close-Up D→R Transformation
Extreme close-up of a painted wooden sign with the word "DAM" in large bold serif letters, cream/gold on dark brown. A bighorn ram's curved horn tip slowly enters frame from the right side. The horn scratches across the letter D, leaving two visible scratch marks that transform the D into a perfect R. The word now reads "RAM." Camera pulls back to reveal the full sign "THE BEST RAM WINE WALK" and the ram standing proudly beside it. Desert park setting.
Montage — Multiple Signs
Quick montage sequence: A bighorn ram walks through a small desert town, stopping at various signs. First sign: "BEST DAM PODCAST" — horn scratch — "BEST RAM PODCAST." Second sign: "DAM SHORT FILM FESTIVAL" — headbutt — "RAM SHORT FILM FESTIVAL." Third sign: "BEST DAM WINE WALK" — casual horn lean — "BEST RAM WINE WALK." Each transformation takes 2 seconds. The ram gets more confident and casual with each one. Final shot: the ram walks toward camera wearing tiny sunglasses. Boulder City, Nevada setting.

Production Approach

💡 Recommended: Hybrid Approach

  1. AI-generate the ram character and scene without text in the shot
  2. Add the sign/text as a post-production overlay (After Effects, Canva, CapCut)
  3. Animate the D→R scratch as a simple motion graphic
  4. This gives you perfect text every time while keeping the AI ram footage

AI still struggles with accurate text rendering in video. The hybrid approach guarantees the DAM→RAM gag reads clearly every time.

AI Video Tools

Kling AI

Best photorealistic animal videos with good motion control

Best for: Ram character footage
Runway Gen-3

Strong on text-in-video, important for the D→R transformation

Best for: Text transformations
Pika

Good for short clips and text effects

Best for: Quick clips
Sora

Most photorealistic option if available

Best for: Hero shots

Social Media Captions